Who doesn’t want to increase web sales, save time, and run a successful online business? In this post I discuss the best practices you must know about in order to increase web sales online.
– Let’s talk about content for your website.
Photography Best Practices
- Be consistent with your lighting and backdrop.
- Show your best work only.
- Hire a professional and outsource the task.
– Copywriting Best Practices
- Include a CTA (call to action). People need parameters.
- Less is more. Don’t make it too long so that people don’t want to read it.
- Be genuine. People want to see you be real, not perfect.
– Video Content
One of the most powerful ways to communicate online is through video. People love to watch real human facial expressions. The power of the human voice is unmatched by any high-tech website design.
– Logos & Branding
Why is branding important for your business?
Branding distinguishes you from the competition. Branding also creates confidence signals visually that are subconscious to the human eye.
– What makes a logo good or bad?
- Your logo should be memorable – meaning you can easily recreate it.
- Your logo looks balanced and symmetrical.
- It should be simple and attractive.
- And most importantly, you should love it!
Logo variations also help you create brand consistency across various online channels.
For example, the logo you use on your website might need to be refined to fit inside a small social media profile image space.
That’s why it’s so important to have not just one logo, but variations of the same logo.
– Let’s talk about Google My Business.
What is GMB or Google my business?
GMB is a free tool that allows you to promote your business profile and website on Google search and maps. When you create a GMB profile, you help your business get more search results when people look for goods and services locally near them.
YOU SHOULD CREATE A GOOGLE MY BUSINESS PROFILE – IT’S FREE!
– Here are some GMB best practices:
- Complete every section of your Google My Business account.
- Maintain your business profile.
- Add a logo and photos of your business.
- Add your products and/or services.
- Be meticulous with contact information (open hours of operation, set up messaging and phone and email and website)
- Collect and respond to reviews.
– SEO – Search Engine Optimization
If people can’t find you online with a simple search, how will you make a profit?
What makes for a good Google search ranking?
- A properly working website – Can a search engine read your website? Is it mobile and tablet-friendly?
- Compelling content that answers the searcher’s query. This is why it is super important to have good copywriting.
- Keywords optimized to attract every search word.
- Great user experience including a fast load speed and compelling UX. (User experience)
SEO Best practices:
- Enter a title and meta description.
- Add keywords to your pages.
- Connect to Google Analytics.
- Be patient. Google rankings take time.
Social media – Best Practices:
The number #1 rule is: to take advantage of every free marketing tool.
- Facebook – create a Facebook business page.
- Instagram – create a business account.
- YouTube – take time showing off your business.
- TikTok – fastest growing social media platform of 2021.
- Pinterest – great for visuals and storyboards.
- LinkedIn – great for posting articles.
- Twitter – great for motivational quotes and surveys.
– Why TikTok is my favorite social media platform for 2021.
TikTok offers free commercial space to any and all users. Meaning, your video will show up on people’s feeds – even if you are not following them. This is HUGE for getting your brand some much-needed attention.
– So how does the TikTok algorithm work?
Whenever a user likes a video, the TikTok algorithm shows you similar videos to that video content, music, or sound. This means that sounds and content can trend the same way that hashtags do.
Here’s what matters on TikTok:
- Time a user spends on your video – shorter videos perform better.
- Likes, comments and shares.
- Be selective – because everyone sees your content, post only about your niche.
- Embrace who you are!
– What is a conversion?
A conversion occurs when a visitor to your website completes a desired goal. Such as: filling out a form or making a purchase.
– How do you make a website that converts?
When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates.
Be sure to:
- Keep it simple. Websites with simple designs have a higher conversion rate overall.
- Focus on speed. Speed has a huge impact on your conversion rates. No one likes to wait.
- Use quality images. Hire a professional photographer if you can.
- Make sure your call to action is clear.
– Let’s talk about creating a strategy for your conversion with these five to-dos:
- Define your site’s goals. Meta description. Tagline. Etc.
- Collect and analyze visitor data. What is selling? What’s not?
- Perform competitor analysis. What do your competitors’ websites have that yours doesn’t?
- Assess your current conversion funnel. Does your CMS work properly?
- Define and clearly highlight your value proposition. Do you know who your target market is?
So. Here’s my question:
What is one thing you can do today to start increasing your conversion?
